The more traditional approach of using CFD as a 
troubleshooting tool late in the design process, or even 
after the device has gone into production, means that any 
changes suggested by the simulation are far more expensive 
to implement, so the effort involved with the CFD 
simulation may turn out to be worthless. Simulation early 
in the Design Cycle can also save on the time and costs 
involved with multiple prototypes.

To encourage this up-front approach to simulation many of 
the software vendors have concentrated on improving the 
ease of use of their tools and started targeting them at 
multi-tasking design and development engineers.  This is 
achieved by either integrating closely with the CAD tools, 
commonly used by these engineers, or by providing 
application specific graphical user interfaces (GUI’s).  
Of course, in some larger organisations, the same can be 
achieved by calling in existing CFD expertise at the 
design stage and allowing these engineers to influence the 
design process, but in small and medium (SME) companies 
these experts often do not exist.

The idea of giving CFD tools to design engineers has been 
likened by some to “giving guns to children”.    Due to 
the complex non-linear nature of the physics and 
mathematics involved there is some basis to this argument 
but many companies have invested in such technology and 
are reaping the benefits.  This seminar is intending to 
address this issue and answer some of the relevant 
questions.  How have companies successfully implemented 
design based CFD?   How have they avoided falling into the 
pitfalls associated with the complex physics involved?  
Have the CFD vendors provided the tools necessary to give 
reliable answers?  What skill sets and training are needed 
to Front Load CFD in the design process?

Agenda
09:30 Coffee & Registration (available in the exhibition 
area)
Chairman’s Introduction
Michael Clapp, UpFront Engineering Simulation Limited
Front Loading CFD in the Design Process: An Independent
Introduction
John Verdicchio, Rolls Royce
CFD and Return on Investment at Parker Hannifin
Bruno Fairy, Parker Hannifin
Case Study Examples from a Consultant’s Perspective:
From IndyCar to Product Design
Koen Beyers, Voxdale
Integrated CFD simulation in F1
Kris Midgley, Renault Formula 1 Team
Is Your UpFront CFD Simulation Correct? Verification, 
Validation
and Training for Design Focused CFD
Michael Clapp, UpFront Engineering Simulation Limited
Expert Systems Deliver Bespoke Upfront CFD Capability
Ivar Iversen, Prospect
OneBTS Base Station Thermal Simulation Vs Thermal Test 
Results:
Electronics Cooling Design Example
Lucius Akalanne, Alcatel Lucent
Discussion & Closing Comments
16:00 Close

Who Should Attend?
Representatives from organisations considering investing 
in an in-house CFD capability 
Representatives from organisations who use, or are 
considering using, CFD consultants 
Industrial and academic CFD analysts 
Design/Development Engineers using CFD tools. 
Managers of CFD analysis 
Engineers making decisions based on CFD results